Product Marketing at Help Scout

Standing out in a crowded market is hard! You have to know your audience, speak their language, and sometimes, take creative risks to differentiate your product.

So here’s my attempt to make Help Scout stand out as a great company that you’d want to work for!

On top of working remotely(this is me in my living room), a strong brand, and 10,000 happy paying customers, you’d also be joining a company that seriously cares about things like diversity and inclusion (our leadership team is 67% women) and balancing profit with purpose (we earned our B-Corporation certification earlier this year).

We’re building a product marketing team to own market research, product positioning and messaging, competitive intelligence, sales enablement, and feature launches. And when I say “own”, that isn’t secret code for “do it all yourself”. You’d be joining awesome teammates who can’t wait to collaborate with you, and we’re committed to hiring more.

Help Scout isn’t your average startup—we’ve been going strong for more than 8 years. And while every company says that their culture is different, our approach to sales and marketing is truly refreshing. We’re seeking long-term, sustainable results over short-term tactics and “growth hacks.”

So, what did you think of my attempt? I hope it was enough that you’ll consider joining us!

Visit our Careers page to learn more: https://www.helpscout.com/careers

Robert Fernandez
about 1 year agoSeptember 27, 2019
Sounds great, I would love to be part of the team.
Daniel Luca
about 1 year agoSeptember 27, 2019
Awesome video. Love the hair :) Applying now :)
Nathan Daly
about 1 year agoSeptember 27, 2019
I love the company. I applied for a customer success role and sadly didn't get it, but this is a much better fit for my experience and skillset. I'll definitely be applying!
Tanay Tripathi
almost 1 year agoSeptember 28, 2019
The way you so clearly disected the role is very rare to see.
Adnan Danny Hito
almost 1 year agoSeptember 29, 2019
Love the approach to hiring! I have a few suggestions for feedback, but to start I'd suggest to add background music. Other videos on Help Scout have pleasant background music that would've been a plus for this one too :). Marketing is my dream job and Help Scout looks like a great culture fit. I'll be applying!
Nicholas Peddle
almost 1 year agoSeptember 29, 2019
Collaboration & culture are the two most important things to me, and I am excited to hear that you put an emphasis on both. I am drawn to both your commitment to inclusion and to your clear vision of the product marketing team. I've never seen another company do a video like this—it feels to me like evidence of that culture you describe.
Katie Pickard
12 months agoSeptember 29, 2019
Hey Justine, way to make Help Scout sound incredible! Very cool to be building a product marketing team, sounds like you're positioning the company for some seriously sustainable growth. Thanks for personally sharing your perspective on building the new team.
Andrew T
12 months agoSeptember 29, 2019
Awesome enthusiasm! Keep an eye out for my resume!
Anna Jakubowitz
12 months agoSeptember 30, 2019
01:29:35
I would love to be part of your team and grow together with you - I will apply right away :)
Amanda K
12 months agoSeptember 30, 2019
"We’re seeking long-term, sustainable results over short-term tactics and “growth hacks.”🤘🏽
Lia
12 months agoSeptember 30, 2019
Super motivated:) Applying now.
Keylee Burnham
12 months agoSeptember 30, 2019
Love this approach to the hiring process! Seems like a super innovative and collaborative company. Exactly what I am looking to be apart of! Applying now!
Sean Y.
12 months agoSeptember 30, 2019
Love the video in general. While inclusion and diversity are all the rage in terms of buzzwords in tech today...honestly it is a turn off to me when it is pushed so heavy handed. I want to work at a company that hires the best people for the right position period. End of story. 

Who cares if they are black, white, purple, gay, straight, man, woman, trans. A company that has to signal this out to me is a red flag honestly.
Mosettee Lorenz
12 months agoSeptember 30, 2019
Thanks for talking about the company culture in addition to the role's responsibilities. The role's responsibilities shows me the skills needed for the position, and the culture shows me how the company interacts with others. It gives me a big picture view and a zoomed-in view of the company. I applaud Help Scout for being a B Corporation and for valuing diversity. You are leading by example!
Tiffany Wright
12 months agoOctober 2, 2019
Great video! An inclusive work culture is so important!
Bryan Turriff
12 months agoOctober 2, 2019
This is definitely a great way to not only stand out in a crowded job space but also a really effective way to communicate what you are looking for in a candidate. You conveyed 3 times more information in this short, fun video than you would normally be able to jam into the top paragraph of a job description.  My product marketing approach is rooted in that kind of storytelling, so I already feel a kinship and will most definitely be submitting an application.  Kudos for breaking the monotony of my current job search.
Ikemefula Agbom
12 months agoOctober 3, 2019
This is Great Video , i was really fascinated about the little time but well put together video. The culture diversity that's great, having an organization with a strong sense of culture diversification and working towards a particular goal. I will love to work with that kind of team .
Amanda D
12 months agoOctober 3, 2019
Your video was an excellent example of an elevated online experience which I appreciate. Created to provide valuable content and feedback to both consumer and company 👏 One suggestion would be to provide information on what your product does. I was easily able to figure this out by going to helpscout.com, but it wasn't directly clear in either the job posting or the video. Other than that, your pitch, and the company's product and mission are inspiring to the field.
Sophie Newman
12 months agoOctober 3, 2019
Love this video and how it discusses Help Scout's values. Going to apply now!
Sarah Schillling
12 months agoOctober 4, 2019
I love this video. It not only helps clarify more about the role but it shows the passion and enthusiasm of you, the hiring manager. It is so refreshing to see! I will be applying for this role!
Shantanu
12 months agoOctober 5, 2019
Super Stuff ! Would love to be a part of the HelpScout Family. Applied !
Sean Triplet
12 months agoOctober 6, 2019
This is what our future looks like. Technology at its best, inclusion for all, and the best office in the world, your home office! Awesome video and message. I'm ready to become part of the HelpScout Family and utilize my collaborative product marketing skills, while providing customers with the best in class product experiences.
Eleni Andromidas
12 months agoOctober 7, 2019
Great video! Straightforward and goes beyond the standard job positing.
Meigan Thompson
12 months agoOctober 7, 2019
This is a really fantastic approach to the candidate search! Very rarely are prospective applicants told the name of the hiring manager, let alone given a chance to see them in such an approachable format. It's nice to be shown proof of what it is you say about yourselves in a job listing: that you're unique and refreshing. The video was very well done, and the pacing was perfect. I'm excited at the chance to apply for a spot in the Help Scout family!
Danni Oster
12 months agoOctober 8, 2019
01:29:35
Your approach to attracting like-minded candidates is refreshing and something I've never seen before. Your job description was nothing less of remarkable and highly alluring, and this video was the icing on the cake. I'm excited to apply and look forward to learning more about Help Scout!
Chadvee Appanah
12 months agoOctober 10, 2019
I loved your video. It looked human and not relatable. After working in corporate and realising that was not my place, it will be so refreshing to join your team :)
Alyssa Smith
12 months agoOctober 14, 2019
Looking forward to hopefully working together in the near future!
Allyssa Eclarin
12 months agoOctober 15, 2019
This video is incredible. Justine, can we be friends?
Amanda Ennis
12 months agoOctober 16, 2019
I need to work for you.. this sounds like a dream!
Emily Brennan
12 months agoOctober 16, 2019
I'd say it was a stellar attempt! ✨ This sounds like an exciting role in an exciting time for Help Scout.
Alex
12 months agoOctober 17, 2019
@Justine love the video! Quick and simple, but very informative! I am excited to find out more about the company and team.
Elena
12 months agoOctober 18, 2019
"own" not being do-it-all-yourself really resonates with me. Really honest and clear on what you can expect. Applying now :)
Dominique
12 months agoOctober 18, 2019
What an awesome way to share insight about the role and give a personal, sneak peek at the Help Scout experience!
Bobby C
12 months agoOctober 18, 2019
Love the video. The Bombay Sapphire in the corner was a nice touch!!
Natasha Ness
11 months agoOctober 19, 2019
This video is totally awesome, what an excellent approach to finding new candidates! And great personal insight into the experience working at Help Scout for talent who's searching! 

PS: And love that fireplace mantel!
Clara H
11 months agoOctober 21, 2019
This eye opener approach to becoming a part of Help Scout is amazing!!! Thank you for your enthusiasm, it is contagious!!!
Bill Talbot
11 months agoOctober 23, 2019
Nice, creative recruiting video. Love that your a B Corp - balancing profit with purpose.
Jodi Harrell
11 months agoOctober 28, 2019
It's refreshing to hear that Help Scout values long-term, sustainable results over short-term wins. That's a trap I feel many startups fall into. I would love to learn more.
Kilian Fitzpatrick
11 months agoOctober 29, 2019
Your video was fun and really lays out your company's values and vision nicely!
Jennifer T.
11 months agoOctober 29, 2019
Love the balanced leadership team!  What shines in this video is that it's clear that employees are empowered to speak about what matters to them.  Seems like y'all have done a wonderful job in creating an open and supportive culture that keenly focuses on driving business and balancing simple human needs that so many companies overlook.  Keep up the good work!
Anonymous
11 months agoNovember 3, 2019
I love your fresh approach and openness in your video to invite potential candidates into your living room & Help Scout organization, and introduce us to your mission, vision, purpose and company culture.
I have had a home office for a couple of decades and your organization is one that I would be very proud to represent. I bring my core principals of  communications, collaboration, and encouragement to everything I do.
It is refreshing to hear that Help Scout values longterm, sustainable results - it fits with my style that focuses on outcomes over outputs in a fast paced, ever changing world - goals matter more than the roadmap. And, as a natural prioritizer, I have great instincts when it comes to what matters, and have made tough but smart trade-offs. I applaud you & your organization as you look at your immediate needs and what you need to grow. Bravo!
Mary Chapman
11 months agoNovember 3, 2019
Absolutely loved this video! The "living room" background denotes the atmosphere that you are defining here, and I really appreciate that! I believe that there is a belief that people who work remotely or at home have find it challenging to stay focused. For me, working remotely is more empowering and allows my creativity to blossom. 

It would be an absolute pleasure for me to be associated with this company, and I believe that I would be a great fit for this position! I will be definitely be applying.

Cheers!
Carla Planz
11 months agoNovember 4, 2019
Thanks for this informative video! I think you really captured the role and company culture. I hope to be a part of the team.
Kaitlin Gladney
11 months agoNovember 5, 2019
Great video. It concisely explained what differentiates you and also gave a clear picture (literally!) of the company culture and how the role fits into the rest of the company. 

I also appreciated the transcript underneath the video -- it speaks to the inclusivity you mentioned. 

I've been a remote worker for a few years now and Help Scout seems like a great fit. I'll be sending in my application shortly, and would love the opportunity to speak with you and discuss the value that I can bring to your team.
Michael F
11 months agoNovember 7, 2019
long term relationships is the key to sales
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