Product Marketing at Help Scout

Standing out in a crowded market is hard! You have to know your audience, speak their language, and sometimes, take creative risks to differentiate your product.

So here’s my attempt to make Help Scout stand out as a great company that you’d want to work for!

On top of working remotely(this is me in my living room), a strong brand, and 10,000 happy paying customers, you’d also be joining a company that seriously cares about things like diversity and inclusion (our leadership team is 67% women) and balancing profit with purpose (we earned our B-Corporation certification earlier this year).

We’re building a product marketing team to own market research, product positioning and messaging, competitive intelligence, sales enablement, and feature launches. And when I say “own”, that isn’t secret code for “do it all yourself”. You’d be joining awesome teammates who can’t wait to collaborate with you, and we’re committed to hiring more.

Help Scout isn’t your average startup—we’ve been going strong for more than 8 years. And while every company says that their culture is different, our approach to sales and marketing is truly refreshing. We’re seeking long-term, sustainable results over short-term tactics and “growth hacks.”

So, what did you think of my attempt? I hope it was enough that you’ll consider joining us!

Visit our Careers page to learn more: https://www.helpscout.com/careers

Robert Fernandez
25 days agoSeptember 27, 2019
Sounds great, I would love to be part of the team.
Daniel Luca
25 days agoSeptember 27, 2019
Awesome video. Love the hair :) Applying now :)
Nathan Daly
25 days agoSeptember 27, 2019
I love the company. I applied for a customer success role and sadly didn't get it, but this is a much better fit for my experience and skillset. I'll definitely be applying!
Tanay Tripathi
25 days agoSeptember 28, 2019
The way you so clearly disected the role is very rare to see.
Adnan Danny Hito
24 days agoSeptember 29, 2019
Love the approach to hiring! I have a few suggestions for feedback, but to start I'd suggest to add background music. Other videos on Help Scout have pleasant background music that would've been a plus for this one too :). Marketing is my dream job and Help Scout looks like a great culture fit. I'll be applying!
Nicholas Peddle
24 days agoSeptember 29, 2019
Collaboration & culture are the two most important things to me, and I am excited to hear that you put an emphasis on both. I am drawn to both your commitment to inclusion and to your clear vision of the product marketing team. I've never seen another company do a video like this—it feels to me like evidence of that culture you describe.
Katie Pickard
23 days agoSeptember 29, 2019
Hey Justine, way to make Help Scout sound incredible! Very cool to be building a product marketing team, sounds like you're positioning the company for some seriously sustainable growth. Thanks for personally sharing your perspective on building the new team.
Andrew T
23 days agoSeptember 29, 2019
Awesome enthusiasm! Keep an eye out for my resume!
Anna Jakubowitz
22 days agoSeptember 30, 2019
01:29:35
I would love to be part of your team and grow together with you - I will apply right away :)
Amanda K
22 days agoSeptember 30, 2019
"We’re seeking long-term, sustainable results over short-term tactics and “growth hacks.”🤘🏽
Lia
22 days agoSeptember 30, 2019
Super motivated:) Applying now.
Keylee Burnham
22 days agoSeptember 30, 2019
Love this approach to the hiring process! Seems like a super innovative and collaborative company. Exactly what I am looking to be apart of! Applying now!
Sean Y.
22 days agoSeptember 30, 2019
Love the video in general. While inclusion and diversity are all the rage in terms of buzzwords in tech today...honestly it is a turn off to me when it is pushed so heavy handed. I want to work at a company that hires the best people for the right position period. End of story. 

Who cares if they are black, white, purple, gay, straight, man, woman, trans. A company that has to signal this out to me is a red flag honestly.
Mosettee Lorenz
22 days agoSeptember 30, 2019
Thanks for talking about the company culture in addition to the role's responsibilities. The role's responsibilities shows me the skills needed for the position, and the culture shows me how the company interacts with others. It gives me a big picture view and a zoomed-in view of the company. I applaud Help Scout for being a B Corporation and for valuing diversity. You are leading by example!
Tiffany Wright
20 days agoOctober 2, 2019
Great video! An inclusive work culture is so important!
Bryan Turriff
20 days agoOctober 2, 2019
This is definitely a great way to not only stand out in a crowded job space but also a really effective way to communicate what you are looking for in a candidate. You conveyed 3 times more information in this short, fun video than you would normally be able to jam into the top paragraph of a job description.  My product marketing approach is rooted in that kind of storytelling, so I already feel a kinship and will most definitely be submitting an application.  Kudos for breaking the monotony of my current job search.
Ikemefula Agbom
20 days agoOctober 3, 2019
This is Great Video , i was really fascinated about the little time but well put together video. The culture diversity that's great, having an organization with a strong sense of culture diversification and working towards a particular goal. I will love to work with that kind of team .
Amanda D
19 days agoOctober 3, 2019
Your video was an excellent example of an elevated online experience which I appreciate. Created to provide valuable content and feedback to both consumer and company 👏 One suggestion would be to provide information on what your product does. I was easily able to figure this out by going to helpscout.com, but it wasn't directly clear in either the job posting or the video. Other than that, your pitch, and the company's product and mission are inspiring to the field.
Sophie Newman
19 days agoOctober 3, 2019
Love this video and how it discusses Help Scout's values. Going to apply now!
Sarah Schillling
18 days agoOctober 4, 2019
I love this video. It not only helps clarify more about the role but it shows the passion and enthusiasm of you, the hiring manager. It is so refreshing to see! I will be applying for this role!
Shantanu
17 days agoOctober 5, 2019
Super Stuff ! Would love to be a part of the HelpScout Family. Applied !
Sean Triplet
16 days agoOctober 6, 2019
This is what our future looks like. Technology at its best, inclusion for all, and the best office in the world, your home office! Awesome video and message. I'm ready to become part of the HelpScout Family and utilize my collaborative product marketing skills, while providing customers with the best in class product experiences.
Eleni Andromidas
15 days agoOctober 7, 2019
Great video! Straightforward and goes beyond the standard job positing.
Meigan Thompson
15 days agoOctober 7, 2019
This is a really fantastic approach to the candidate search! Very rarely are prospective applicants told the name of the hiring manager, let alone given a chance to see them in such an approachable format. It's nice to be shown proof of what it is you say about yourselves in a job listing: that you're unique and refreshing. The video was very well done, and the pacing was perfect. I'm excited at the chance to apply for a spot in the Help Scout family!
Danni Oster
14 days agoOctober 8, 2019
01:29:35
Your approach to attracting like-minded candidates is refreshing and something I've never seen before. Your job description was nothing less of remarkable and highly alluring, and this video was the icing on the cake. I'm excited to apply and look forward to learning more about Help Scout!
Chadvee Appanah
12 days agoOctober 10, 2019
I loved your video. It looked human and not relatable. After working in corporate and realising that was not my place, it will be so refreshing to join your team :)
Alyssa Smith
9 days agoOctober 14, 2019
Looking forward to hopefully working together in the near future!
Allyssa Eclarin
7 days agoOctober 15, 2019
This video is incredible. Justine, can we be friends?
Amanda Ennis
6 days agoOctober 16, 2019
I need to work for you.. this sounds like a dream!
Emily Brennan
6 days agoOctober 16, 2019
I'd say it was a stellar attempt! ✨ This sounds like an exciting role in an exciting time for Help Scout.
Alex
6 days agoOctober 17, 2019
@Justine love the video! Quick and simple, but very informative! I am excited to find out more about the company and team.
Elena
4 days agoOctober 18, 2019
"own" not being do-it-all-yourself really resonates with me. Really honest and clear on what you can expect. Applying now :)
Dominique
4 days agoOctober 18, 2019
What an awesome way to share insight about the role and give a personal, sneak peek at the Help Scout experience!
Bobby C
4 days agoOctober 18, 2019
Love the video. The Bombay Sapphire in the corner was a nice touch!!
Natasha Ness
3 days agoOctober 19, 2019
This video is totally awesome, what an excellent approach to finding new candidates! And great personal insight into the experience working at Help Scout for talent who's searching! 

PS: And love that fireplace mantel!
Clara H
2 days agoOctober 21, 2019
This eye opener approach to becoming a part of Help Scout is amazing!!! Thank you for your enthusiasm, it is contagious!!!
Your comment